Enterprise Archives | ProdPad Product Management Software Tue, 26 Mar 2024 16:20:32 +0000 en-US hourly 1 https://wordpress.org/?v=6.7.1 https://www.prodpad.com/wp-content/uploads/2020/09/192x192-48x48.png Enterprise Archives | ProdPad 32 32 SOC2 Compliance: A Product Leader’s Guide to Getting It https://www.prodpad.com/blog/soc2-compliance/ https://www.prodpad.com/blog/soc2-compliance/#respond Tue, 26 Mar 2024 16:19:17 +0000 https://www.prodpad.com/?p=81804 Here at ProdPad, we’ve worked hard to achieve our SOC2 compliance and maintain the standards it promotes. It was a journey well worth taking, to reassure our prospective and existing…

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Here at ProdPad, we’ve worked hard to achieve our SOC2 compliance and maintain the standards it promotes. It was a journey well worth taking, to reassure our prospective and existing customers that they’re in safe hands.

It’s no secret that data breaches and cybersecurity threats loom large these days, and maintaining the integrity and confidentiality of your customer data has never been more important. That’s where SOC2, an auditing procedure developed by the American Institute of CPAs (AICPA), comes in. It’s a pivotal standard for any tech or service-oriented company.

Having been through the work involved to secure SOC2 compliance, I’m here to share what we learned and help you do the same! 

What is SOC2? 

SOC2 is designed to ensure that you securely manage your data to protect both your organization’s interests and your clients’ privacy. It’s particularly relevant for businesses that use cloud technology to store customer information, making it a really useful benchmark for SaaS companies and cloud vendors alike​​​​.

The SOC2 framework is structured around five Trust Service Criteria (TSC): Security, Availability, Processing Integrity, Confidentiality, and Privacy. Each of these criteria addresses a different aspect of operational security and data management:

In this article, I’ll take you through:

  • Why SOC2 compliance is important
  • The three main components of SOC2
  • Why it’s a useful starting point for your compliance journey
  • How to become SOC2 compliant

What makes SOC2 compliance so important?

Essentially, SOC2 is all about safeguarding data and building trust. If you’re handling sensitive information (and let’s face it, pretty much all information is sensitive these days), achieving SOC2 compliance isn’t just about meeting a regulatory benchmark. It’s a clear way to demonstrate that your company is serious about security.

Given how concerns over data privacy are escalating, being SOC2 compliant can provide you with a competitive edge. It shows you’re a trustworthy and secure partner to work with. This is getting more and more important, especially as potential enterprise customers and partners often require SOC2 compliance as a prerequisite for engagement​​​​.

Something that makes SOC2 stand out is its adaptability – you’re not required to meet all five of the criteria it’s judged on, but can choose those relevant to your business operations and objectives. This flexibility lets you tailor your compliance efforts to what’s applicable to your product, rather than adopting a less efficient one-size-fits-all approach​​.

SOC2 also allows you to design your controls to meet the particular TSC requirements that you pick, unlike other compliance standards that offer a prescriptive list of controls. This customizability makes SOC2 a versatile and appealing option, especially for those of us working with SaaS and cloud services.

SOC2 compliance is a big win for any organization that stores or processes customer data. By adhering to the SOC2 framework and achieving compliance, you’ll both protect your clients and your business from data breaches and cyber threats, and also enhance your marketability, and build stronger trust with your customers and partners.

Trust Service Criteria, controls, and evidence: the pillars of SOC2 compliance

The Trust Service Criteria (TSC), controls, and evidence are the bones of SOC2’s framework. This framework helps you prove that your company is dedicated to protecting customer data through a structured and transparent approach.

What are the Trust Service Criteria (TSC)?

The TSC are a set of principles that underpin SOC2 compliance, providing a comprehensive blueprint for organizations to manage customer data securely and responsibly.

By adhering to these criteria, you can align your practices with best-in-class security standards, protecting sensitive information from being spread.

The five TSC are:

  • Security: Serves as the baseline criterion, emphasizing the need for robust access controls, firewalls, intrusion detection, and other preventative measures to safeguard system resources.  It’s the only mandatory principle, underscoring its importance in the SOC2 framework.
  • Availability: Targets the reliability of services, requiring systems to be accessible and operational for users as agreed upon in SLAs or contracts.
  • Processing Integrity: Focuses on ensuring that system processing is accurate, timely, complete, and authorized, underpinning the reliability of operational processes.
  • Confidentiality: This concerns the protection of confidential information from unauthorized access and disclosures, applying primarily to data that is restricted to certain users or organizations.
  • Privacy: Relates to the handling of personal information in accordance with the company’s privacy notice and applicable privacy regulations, ensuring the ethical management of personal data​​​​.

What role do controls play in SOC2 compliance?

Controls are the specific practices and policies that are put in place to meet your chosen TSC. They are the mechanisms you use to put those criteria in operation, and cover everything from meatspace security measures to digital safeguards and procedural protocols.

Your controls will need to be designed around the unique risks and operational environment that you’re working with, and the specific TSC you’re aiming to comply with. Using this bespoke approach will let you address your specific security and compliance needs more efficiently and effectively, and help to embed SOC2 principles into your operational DNA​​​​.

Examples of SOC2 controls

Here are a few examples of the sort of controls you might need to implement: 

  • multi-factor authentication for system access
  • encryption of data in transit and at rest
  • regular vulnerability assessments
  • employee training programs on data protection

How do you use evidence to demonstrate your SOC2 compliance?

There’s no point going through all that hard work and not having anything to show for it. That’s why evidence collection is such a critical component of the SOC2 compliance process – you must document and demonstrate the effectiveness of your controls.

This involves gathering, organizing, and presenting data that proves that you’re adhering to the TSC through the controls you’ve implemented. It plays a crucial role during the final SOC2 audit, as the auditors will review this evidence to assess the organization’s compliance with the selected TSC​​​​.

Examples of SOC2 evidence

The evidence you’ll need to gather for your SOC2 audit includes things like:

  • policy documents
  • system logs
  • audit trails
  • incident response records
  • employee training records

Collecting and managing your evidence is an ongoing process. You need to continuously monitor and adjust your controls as the playing field changes. After all, hackers never stop iterating, so neither can you.

Why is SOC2 a good place to start?

Thanks to its flexibility compared to other compliance standards, SOC2 is a particularly good fit if you’re at the start of your business’ compliance journey, especially for startups and smaller companies. By letting you choose specific TSC that match your needs, it gives you a tailored compliance path that will align more closely with your company’s risk profile and operational priorities.

The initial focus on the mandatory Security criterion gives you a solid foundation to build from, and lets you add to it when you need to and are ready to. It accommodates business growth, allowing you to phase your compliance process, and provides scalability. This is really useful for rapidly evolving startups and smaller businesses, providing a baseline to build upon with additional compliance layers as they grow.

Compared to more prescriptive standards like ISO27017 and ISO27018, SOC2’s less stringent approach gives room for greater innovation and agility in meeting the compliance requirements, so you’ll have the freedom to design controls that fit how your business and product work.

SOC2’s model encourages a customized, scalable approach to compliance, focusing on security while enabling you to adapt and evolve your compliance strategy as your business grows. Embracing its adaptable framework, will help you make sure that you’re on top of security and privacy now, and in the future.

When you’re ready to start thinking about your next compliance goals after SOC2, be sure to check out my full guide on enterprise-ready compliance.

How do you achieve SOC2 compliance?

The journey to SOC2 compliance is a thorough process, to say the least! There are a bunch of critical steps that you’ll want to get prepared for, from the initial selection of Trust Service Criteria (TSC) to the final audit.

By the end of this pathway, you’ll not only meet the stringent requirements set forth by SOC2, but you’ll also enjoy enhanced overall security and operational integrity.

This isn’t the sexiest initiative on your roadmap, nor will it be the most fun you’ve ever had at work, but by heck you’ll feel like celebrating when it’s done and you have that compliance badge in your hand. 

So, let’s kick off and explore these steps in detail, highlighting where you, as a product leader, can help your teams navigate this complex landscape.

A diagram showing the path to SOC2 compliance

1. Select your Trust Service Criteria and controls

The first step involves deciding which of the TSC you want to be included in the SOC2 audit. This decision defines the scope of your compliance efforts and helps you ensure that you’ve focused on the areas that are most relevant to your business and your customer expectations.

As a Product leader, you will play a key role here, as it’s your job to make sure the selected criteria align with the product’s security needs and business objectives​​. You’ll need to work closely with a range of internal stakeholders, including security teams and executive management, to identify which TSC fits your needs.

After selecting the relevant TSC, the next stage of the process is designing and implementing controls that meet the criteria. It takes a deep understanding of your product’s architecture and operational workflows to get this stage right, as well as a strategic approach to embedding security into these processes​​​​.

2. Producing a Gap Analysis Report

Next, you should conduct a comprehensive gap analysis to compare your current security practices against the SOC2 requirements. This report will highlight where you’re non-compliant, and lays out a framework for addressing these gaps.

You need to make sure that the gap analysis covers all aspects of your product, infrastructure, and company operations, so it can give you a clear picture of the steps you’ll have to take to achieve compliance.

Make sure to engage teams from across the business when reviewing your report. That way you’ll ensure you’re covering all perspectives when you work out what to do about it. The report should offer actionable insights, so you can prioritize your compliance efforts based on risk, impact, and resource availability.

3. Implement the changes

Based on what you discover with your gap analysis, the real work starts, because it’s time to get busy implementing the necessary changes to your policies, procedures, and tech. This can often be the hardest part of the whole process, as you’ll likely find you need to make some pretty significant modifications to how you do things, and your product itself.

It’s also your time to shine, because you’ll be coordinating the changes across all the affected teams. It’s up to you to make sure that everyone’s work aligns with the SOC2 requirements, and doesn’t disrupt the product’s functionality or user experience​​.

This is your initiative to manage, with a clear schedule, responsibilities, and milestones to guide the implementation process. You’ll want to help and encourage your departments to collaborate, because the changes have to be implemented cohesively across the whole company.

4. Collect your evidence and prepare for the audit

As you are making the necessary changes, it’s vital you start collecting the evidence you’ll need to prove your compliance with the selected TSC and controls. Simply put, there’s no point in doing the work if you can’t show what you’ve done.

Your evidence will be reviewed by the auditors to assess the company’s adherence to SOC2 standards. You need to ensure that evidence is being collected systematically and comprehensively, and that it covers all aspects of the changes​​​​ you’ve implemented.

Having detailed documentation of all the changes made, including your policies, procedures, and system configurations, is essential for your evidence-collection process. You’ll probably find it helpful to regularly review and update your evidence collection process as you go to ensure that all the necessary documentation stays accurate and up-to-date.

5. Audit

The final step in the SOC2 compliance journey is the audit, conducted by an AICPA-certified auditor. They will assess how effective your controls are and the accuracy of the evidence you’ve provided. You’ll want to work closely with the auditors, giving them access to any information they need and deal with any questions or concerns that may crop up during the audit process​​​​.

Giving your support to the auditors, including providing them with clarifications and any additional documentation they need, is key to a successful audit. Plus, after the audit, you should review their findings and implement any recommended improvements.

What are the two types of SOC2 reports?

Using everything I’ve told you so far, you should be able to lay a solid and comprehensive foundation for your journey to SOC2 compliance. And at the end of that journey is the all-important final milestone: your SOC2 report.

This report is a testament to your company’s adherence to the stringent standards set by the AICPA on security, privacy, and data protection. Again, though, SOC adds flexibility to the process by offering two types of SOC2 reports at differing levels of rigor – Type 1 and Type 2. 

SOC2 Type 1 report

The SOC2 Type 1 report (also written as Type I) is often seen as the first stage in the SOC2 compliance journey. It provides a snapshot of your organization’s commitment to security and operational integrity.

This report demonstrates your company’s capability to design systems and controls that effectively meet your chosen TSC. It can serve as a powerful tool in the earlier stages of product development or market entry, as it offers reassurance to your stakeholders and customers that you take security seriously.

Gathering and presenting evidence required for a Type 1 report still requires meticulous documentation of how you design your systems and controls, so it will still take thorough planning and organization​​​​.

SOC2 Type 2 report

The SOC2 Type 2 report (also written as Type II) goes a step further, as it evaluates the operational effectiveness of those systems and controls over a period of time. This type of report provides a more comprehensive view of how the controls are implemented and function in your daily operations.

It’s a more robust demonstration of your company’s commitment to maintaining high standards of security and privacy, as it shows you can design, effectively implement, and maintain controls that will protect your customer data over time.


Achieving a Type 2 report takes continuous effort, monitoring, adjusting, and documenting the operational effectiveness of your controls, so you’ll really have to commit to constantly updating and improving to maintain compliance.

Example of a SOC2 Type 2 report

If you’re wondering what the eventual report will look like, why not take a look at ours here at ProdPad. You can find details about our SOC2 compliance in our Trust Center and download a copy of the Type 2 report.  

How can product leaders help guide the SOC2 compliance process?

For product leaders, getting to grips with SOC2 reports is more than ticking boxes—it’s a strategic journey. Here’s how to tackle it:

Coordination is key: It’s crucial to bring teams from Security, Operations, and Product Development together. As a product leader, you’re the linchpin in this effort, working to build a culture where compliance and security are everyone’s business.

Strategize for success: Aligning your SOC2 compliance with your business goals is essential. Think of it as steering your compliance efforts in a way that fuels innovation and growth, rather than holding them back.

Turn compliance into opportunity: Getting your SOC2 reports isn’t just about meeting standards; it’s a chance to stand out. Use it to underscore your commitment to security and privacy. This is a powerful message for your customers and a solid foundation for growth.

Successfully jumping through all the hoops to get your SOC2 reports, whether Type 1 or Type 2, is a clear signal of your commitment to the highest security and privacy standards. These aren’t just shiny badges to collect. They’re tools that can enhance your product’s appeal, build customer trust, and drive your company forward.

By being smart about how you navigate the SOC2 compliance path, and by making the most of the knowledge the reports can give you, you’re not just securing your data (important as that is!). You’re securing a competitive edge in a world that values security more than ever.

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How to Get Enterprise-Ready: Making Your Software Compliant https://www.prodpad.com/blog/enterprise-ready/ https://www.prodpad.com/blog/enterprise-ready/#respond Tue, 19 Mar 2024 15:41:33 +0000 https://www.prodpad.com/?p=81749 Do you manage a B2B product? Maybe you’ve sold your product to small or mid-market businesses up until now and want to expand into the enterprise market. Maybe your product…

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Do you manage a B2B product? Maybe you’ve sold your product to small or mid-market businesses up until now and want to expand into the enterprise market. Maybe your product feature set has gradually matured and it’s now enterprise-ready – it’s time to onboard larger, more complex organizations.

If you want to make the move into the enterprise space, there’s a lot you need to consider – your pricing plan, your delivery model, your sales motion, your marketing strategy… But none of that will matter if you don’t fulfill the fundamental procurement requirements of most enterprises out there.

For the most part, this comes down to security and data compliance. Compliance with programs like SOC2, ISO27017, or ISO27018 is no longer a badge of honor – it’s a business imperative. And it’s a deal breaker – without the necessary compliance, no amount of persuasive sales and marketing will get them to sign on the dotted line.

Achieving that compliance can seem like a daunting journey, but with a strategic approach and the right team, it’s entirely doable. We know, because we’ve done it! And now we want to share what we learnt back when we were stepping up to enterprise level and getting ProdPad enterprise-ready.

The process involves understanding the certifications required, identifying the team responsible, and following a number of steps to ensure your software meets the required standards.

What compliance certifications do you need to be enterprise-ready?

To be enterprise-ready, software companies need to adhere to a wide range of compliance certifications, each serving different aspects of software security, data protection, and operational integrity. The specific industry and where you’re operating also matters, with requirements differing from country to country, and even at the state level in the US.

Different industries will also have different compliance requirements, and the necessity for those certifications will differ depending on whether the industry is a regulated one or not.
Here’s a look at some of the crucial certifications, ranked by their importance, to guide your compliance journey.

certification badges for enterprise-ready compliance

Must have certifications to be enterprise-ready

These certifications are the ones most commonly on enterprise procurement teams’ must-have list. It’s very unlikely you’d find enterprise organizations that would buy a software tool that didn’t comply with most of these standards.

  • ISO/IEC 27001 – A global standard for information security management systems (ISMS), crucial for protecting your systems from security threats.
  • SOC 2 – Ideal for service providers storing customer data in the cloud, it ensures your information security measures are in line with industry standards.
  • GDPR compliance – For companies operating in or serving customers in the EU, adherence to the General Data Protection Regulation is mandatory for data protection and privacy.
  • ISO/IEC 27017 – Pertaining to cloud security, an important standard for organizations operating in the cloud, providing guidelines on information security controls.
  • ISO/IEC 27018 – This standard is vital for cloud service providers handling personal data.

Important international certifications to be enterprise-ready

Depending on where you are operating, the following certifications could be highly important to your organization’s certification process.

  • Cyber Essentials – A UK government-backed scheme that provides a foundation of cybersecurity measures for all industries.
  • CCPA compliance – For companies operating in California, the California Consumer Privacy Act sets a benchmark for privacy and data protection.
  • EUCC – For European companies, following the European Union Agency for Cybersecurity guidelines helps align with EU standards for network and information security.

Important industry-specific certifications to be enterprise-ready

If your product serves more highly regulated industries, such as the Healthcare or Financial sectors, or you work with government agencies, then there will be some very specific certifications that you will need to achieve.

  • HIPAA – For software companies in the healthcare sector, complying with the Health Insurance Portability and Accountability Act is crucial for protecting patient data.
  • PCI DSS – If you handle credit card transactions, the Payment Card Industry Data Security Standard is a must-have for securing payment information.
  • FISMA – The Federal Information Security Management Act is important for companies working with US federal agencies to ensure data security and privacy.
  • FedRAMP – Mandatory for cloud service providers serving US federal agencies, ensuring cloud products and services are secure.
  • HITRUST CSF – In healthcare, HITRUST certification combines HIPAA requirements with other standards, providing comprehensive security and privacy measures.

Good-to-have certifications to be enterprise-ready

While these certifications are less vital to have, they can be both important hygiene factors for your business, and useful differentiators in a crowded or competitive market.

  • ISO/IEC 27701 – As an extension to ISO/IEC 27001, focusing on privacy information management, it’s beneficial for enhancing privacy protocols beyond the basics.
  • NIST Cybersecurity Framework – While not strictly speaking a certification, adhering to the NIST guidelines can significantly bolster your cybersecurity posture and is highly regarded in the industry.
  • CMMC – The Cybersecurity Maturity Model Certification is becoming increasingly important for companies in the defense industrial base but is not universally required.
  • ISO 22301 – Business continuity management, ensuring your business can continue operating during disruptions.
  • ISO/IEC 20000 – IT service management, showing commitment to quality of service and customer satisfaction.
  • CSA STAR certification – The Security Trust Assurance and Risk (STAR) Program for cloud environments, integrating key principles of transparency and trust.

Prioritizing your enterprise-ready compliance efforts

What is a priority for you largely depends on your industry, the nature of the data you handle, and the markets your product serves. For most software companies, starting with ISO/IEC 27001 and SOC 2 certifications is a smart move, as they lay a solid foundation for information security management and operational integrity. GDPR and PCI DSS become critical based on geographic operation and transaction handling, respectively.

HIPAA and FISMA are indispensable for those in healthcare and government contracting, while ISO/IEC 27701 and the NIST Cybersecurity Framework are excellent for bolstering your security and privacy measures further. Industry-specific certifications like FedRAMP and HITRUST CSF should be pursued based on the specific market segments you are targeting.

The landscape of compliance certifications can seem complex (and it is!), but focusing on the “must-haves” first will allow you to build a robust compliance framework. From there, adding “good-to-haves” and industry- and location-specific certifications can enhance your competitive edge and help you ensure that your software is enterprise-ready for customers worldwide.

Who should be responsible for achieving enterprise-ready compliance?

Achieving enterprise-ready compliance is a multifarious endeavor that will require coordination and collaboration across several roles within your organization. The Product Manager often takes the day-to-day lead in navigating the compliance landscape. However, your efforts need to be supported and complemented by a diverse and cross-functional team, each contributing their expertise to ensure comprehensive compliance.

Product Managers are at the forefront, responsible for overseeing the product’s strategy and roadmap, and ensuring that compliance requirements are prioritized appropriately and given the right strategic importance. As a PM, you coordinate with various departments, translate legal requirements into technical specifications, and monitor the progress toward compliance goals.

IT and Security Teams are the people you’ll need to implement the technical aspects of compliance. This includes securing data, managing cybersecurity risks, ensuring the integrity of information systems, and deploying necessary infrastructure upgrades. Their expertise is central to addressing the technical requirements of various compliance standards.

Legal Advisors can clue you in on the important details relating to the legal implications of your compliance decisions. They’ll help you navigate the complexities of international laws and regulations to ensure you’re enterprise-ready. They assist in contract management, intellectual property issues, and ensuring that all aspects of your product and its development adhere to applicable laws.

Human Resources (HR) also plays a vital role, especially in ensuring compliance with regulations related to employee data and privacy. You’ll need these folks training everyone on compliance-related matters, managing personnel records in compliance with legal standards, and ensuring that company policies reflect the latest regulatory requirements.

If you can bring these teams together and get everyone working in harmony, you’ll have formed yourself a compliance A-Team, each bringing their own unique perspective and expertise to ensure your plan comes together.

If you collaborate in this way, you’ll not only ensure that your products meet the necessary compliance standards, but you’ll also help to foster a culture of compliance and ethical behavior within the organization.

What are the steps for getting enterprise-ready?

To get your software enterprise-ready, we’ve compiled a structured path you can follow – it involves detailed planning, rigorous testing, and continuous improvement.

Here’s a step-by-step guide showing you what you need to do to achieve compliance and prepare your software for enterprise customers:

1. Conduct a gap analysis

Start with an in-depth audit of your current software against the compliance standards you aim to meet. This involves evaluating your software’s security features, data handling processes, and operational procedures.

Tools and frameworks like the NIST Cybersecurity Framework can be useful here. The outcome is a Gap Report that highlights discrepancies between your current state and the compliance requirements.

2. Develop a strategic compliance plan

Based on the Gap Report, craft a detailed plan that outlines the necessary actions to bridge the compliance gaps. This plan should include:

  • Software adjustments: Specify the changes needed in your software’s architecture, coding practices, and features to enhance security and privacy.
  • Infrastructure upgrades: Detail the infrastructural improvements required, such as server security enhancements and secure data storage solutions.
  • Policy and procedural updates: Outline the revisions needed in your internal policies and procedures to align with compliance standards. This includes training programs for staff on compliance best practices.

It’s a good idea to make sure your compliance plan has its rightful place on your roadmap rather than being squeezed in as someone’s side project. After all, if it’s strategically important that you make in-roads in the enterprise market, then that importance needs to be reflected in your product priorities. That will help ensure the initiative is given the right level of resource and investment.

If done right, compliance to these standards should unlock sales opportunities and directly impact revenue. That’s why you need to get this on your roadmap, set a nice target outcome of increasing revenue or growing enterprise market share – and then measure the results post-release and celebrate the wins!

3. Implement the compliance measures

With the plan in place, start putting it into practice. This step is iterative and involves:

  • Software development: Update your software according to the plan, incorporating enhanced security features and compliance-specific functionalities.
  • Infrastructure modifications: Upgrade your IT infrastructure to support the necessary security and compliance measures.
  • Policy enforcement: Update your internal policies and procedures, and ensure all staff are trained and aware of their responsibilities under the new guidelines.

4. Conduct internal audits and pre-certification assessments

Before seeking official certification, conduct thorough internal audits to test the effectiveness of your enterprise-ready compliance measures. This might involve simulated security breaches, data privacy audits, and other stress tests.

Pre-certification assessments by third-party organizations can also offer valuable insights and identify any remaining gaps before you apply for certification.

5. Obtain official certification

Once you’re confident in your compliance status, it’s time to obtain your official certification from the relevant authorities. This process will vary depending on the specific certifications you’re pursuing but generally involves extensive documentation and an official audit by the certifying body.

There are companies you could call on to help you manage this stage of getting enterprise-ready. Organizations such as Trust Assurance Platform, Vanta, Drata, or Strikegraph can help you gather all the evidence and documentation that you need to present to the auditors. Known as compliance platforms, these tools and services can help you speed up the process and get you over the final hurdle.

These platforms can be used to automatically collect (where the integration exists) the evidence needed to prove you meet the controls on a regular basis. In addition, these platforms allow you to upload evidence manually again on a regular basis. This way the auditors can review the evidence without needing to talk to you directly.

6. Implement continuous monitoring and improvement

You’re not done yet! Compliance is not a one-off achievement but an ongoing process. Implement systems for continuous monitoring of your compliance status, including regular software updates, periodic audits, and ongoing staff training.

Stay informed about changes in compliance standards and adjust your practices accordingly to maintain your certifications. Don’t take your eye off the compliance ball! 

7. Customer transparency and support

Finally, ensure that your efforts toward compliance are visible and transparent to your customers. Provide them with detailed information about your compliance status and how it protects their data and interests. This is a good news story and it’s worth shouting about.

Offer support for any compliance-related queries they may have, and demonstrate how your software facilitates their own compliance efforts, such as through audit trails, security features, and data management tools.

8. Secure new enterprise customers!

Don’t go through all the work to get your compliance badges and then not shout it from the rooftops! The whole reason behind this initiative was to secure enterprise customers, or remove sales objections that might have blocked deals in the past. 

So, now you are compliant, make sure the Sales and Marketing Team are all over it. Here are some things you could do to drive awareness of your enterprise-readiness…

  • Add the compliance badges to your website (the footer is a nice place, have a look below to see ours👇).
  • Reach out to any ‘Closed Lost’ prospects where not having the compliance certification was the deal breaker, and see if you can win them over now.
  • Try some Account Based Marketing and target a list of relevant, enterprise organizations that match your Ideal Customer Profile (ICP). Consider contacting their procurement teams (the people who will care about compliance the most) to get on their radar as a possible software solution.


Achieving enterprise readiness through compliance is a meticulous and ongoing process, but it’s worth it to enhance your software’s market appeal and build trust with your enterprise customers.

By following these steps, you can ensure your software meets the rigorous demands of enterprise-level deployment, which will give you a solid foundation for growth and success in the competitive software market.

What’s the newest compliance requirement to be enterprise-ready? 

The EU AI Act! 

As the European Union prepares to implement the AI Act, a pioneering piece of legislation designed to regulate the use of artificial intelligence across its member states, software enterprises and Product Managers should take note!

The act introduces a risk-based classification system for AI applications, setting out requirements and compliance standards from minimal to unacceptable risks. Understanding and adhering to these classifications will be critical, not just to avoid hefty fines, but also to ensure your products meet the EU’s rigorous safety and ethical standards.

The implications of the EU AI Act go further than mere legal compliance, though. If you proactively align your AI deployments with the act’s requirements early on, you could gain a competitive edge, fostering trust and credibility among European consumers and businesses.

This alignment will go a long way to emphasize your company’s commitment to principles that are increasingly valued in the global marketplace, such as ethical AI development, focusing on transparency, accountability, and the safeguarding of fundamental rights. This will help ensure you’re enterprise-ready going forward into the AI age, as large businesses adjust to the growing regulatory frameworks.

For companies aiming to penetrate or expand within the European market, compliance with the EU AI Act will be, to put a fine point on it, non-negotiable. Early adaptation to its requirements will ensure a smoother market entry and operations generally. And you can be sure that other regulations will follow worldwide, which you’ll already be geared up to address.

It just goes to show how important it is to stay informed and responsive to the evolving regulatory landscape, both in AI technologies and in the tech field as a whole. Ensuring a proactive approach not only mitigates risk but will help position your company as a leader in the responsible use and development of AI.

SOC it 2 them

It’s important to remember that achieving enterprise-ready compliance is more than a regulatory hurdle; it’s a commitment to excellence and an opportunity to set your software apart in a crowded marketplace. Plus, if you manage it, pulling in enterprise customers is sure to do wonders for your revenue 🤑.

By fostering a culture of compliance, embracing the roles each team member plays, and staying informed about regulations like the EU AI Act, you’re not just getting your software enterprise ready – you’re preparing your company for future success.

So let’s turn this compliance journey into a stepping stone for building better, safer, and more reliable software. Your grandkids will thank you for it when they’re not being riddled with lazers by Terminators.

Use an enterprise-ready product management tool to help manage your journey to enterprise readiness. Speak to our experts today.

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