Share customer insight

Your marketing team holds important customer insight that can be invaluable in understanding both particular product needs and the big picture of your target users.  Alongside the specific prospect feedback you collect from your sales team, your marketers – specifically any colleagues focused on customer or product marketing – have additional information to share from competitive research to customer interviews.

There are a number of ways in which ProdPad allows them to do so easily – from adding customer feedback and new ideas, to commenting on existing suggestions and even directly on user persona pages. Product Managers can call in marketing opinion at any time using @mentions, and marketers can follow ideas of interest to stay involved in their development.

Support the business case 

Once you’ve found a promising idea, there’s still more work to do before you can start to prioritize. Every idea canvas should have a validated business case to help you evaluate whether the new product or change will merit the resources required.  For certain product developments, marketing will be able to help form commercial objectives, such as awareness or new registration numbers. Accessible collaboration tools are key at this stage where defining – and ultimately delivering on – success criteria is dependent on the involvement of team members company-wide. 

Plan coordinated product launches

Although we don’t believe in fixing specific dates to your roadmap, communication is still key to coordinating product and commercial strategies. As your new products move closer and closer to implementation, the marketing team will have plenty of work to do from press to sales materials. When roadmapping you may wish to attach broad timeframes to ‘current’ and ‘near-term’ products and features so that your marketing team can start to plan out launches for these new releases. As ideas make their way into development, make sure that your marketing team is following their progress. With the help of systems integrations and email notifications, there are no unexpected surprises.

Bring consistency to product messaging

Finally, new and updated products can be supported with marketing-approved resources, all centralized in a single location – your ProdPad product pages. Materials can be uploaded so they can be accessed by your entire team, helping product managers to keep product management in one place, and marketing teams to rest assured only on-message content is being shared externally.

If you’d like to find out more about how marketers and product managers can work together using ProdPad, get in touch with us here

Catch up on how to involve your executive team in product management decisions here, and stay tuned next week for how ProdPad can help you to keep compliance and legal happy. 

The post Product Planning with Product Marketing Teams appeared first on ProdPad.

Flag up relevant ideas

Your product backlog should be an open and transparent environment where ideas go to flourish, not to die. However, not every prospective product spec is relevant for your entire team. ProdPad helps you to flag up ideas to the attention specific colleagues using idea following and @mentions. Daily and weekly email digests mean that your team can remain in the loop on what’s happening with the backlog and follow up should anything pique their interest.

Quick ballot collaboration

At any stage in the idea management process, voting can be a direct and simple way to collect the opinions of your team on whether an idea should be prioritized for development. ‘Yea’s or ‘nay’s should always be qualified by a reason to help product managers make collaborative but informed decisions. ProdPad attaches an easy-to-use voting mechanism to every idea canvas to provide an easy way for your team to give feedback on the product backlog.

Open, easy roadmapping

Once priorities have been set, it’s important that you can share your planned product direction with colleagues and customers alike. A roadmap should be reactive to change and continually up to date, but at the same time accessible to all. In ProdPad you can demonstrate the impact of changes to your roadmap with a drag and drop interface, and export the most recent version to PNG or PDF to send around. You can even embed private and public versions of your roadmaps into any live site. Giving users and team members an instant and dependable location to seek out the most up-to-date plans.

A complete feedback loop

If businesses are ever to coordinate on product changes, it’s important to register who has staked interest in different product ideas.  Tracking the progress of an idea is important all the way through to implementation and ProdPad helps product managers to do this in a number of different ways. Communication with customers is made easier via traceable links from idea canvases to pieces of user feedback, with fields for contact details. The feedback loop can even be automated via two-way integrations between statuses in ProdPad and other systems. With colleagues and customers kept comfortably in the loop, product managers can finally reduce the number of daily requests for new information.

Catch up on how ProdPad fits into building product specs here, and next week read about how ProdPad supports the transition to implementation. 

If you’d like to hear more about how ProdPad can help product managers to better collaborate with team members and customers, get in touch or sign up for a 14 day free trial here. 

The post How ProdPad Fits In: Sharing Ideas appeared first on ProdPad.

1. You’ve got a backlog of ideas and feature requests that you can now easily sift, sort and search your way through,
2. you’ve recorded a bunch of info about your product, your personas, and even your users’ feedback,
3. and you’re building up a product roadmap that will help you lead the way.

But one important ingredient is still missing: Buy-in from your team, perhaps those up above you.

Getting buy-in on a Product Manager tool

Yes, you can invite your team to your ProdPad account the good old fashioned way, but sometimes what you really want is to capture someone’s attention and get them sold on the idea that they should join you in this new way of managing your products.

This is why we’ve built the Share feature, which allows you to share any of the following with a new or existing team member:

• Idea – about your Idea Canvas
• Product Canvas – about your Product Canvas
• Product Roadmap – about your Product Roadmap
• User Persona – about your User Personas
• Priorities Graph – about your Priorities Graph

Improving your Product Management process

To use it, simply the ‘Share this’ button on any of these pages, and choose who you’d like to send the page to.

The person you share the page with will receive a link directly to that page.  If they are already a user in your ProdPad account, they’ll head straight to the page itself.  If they aren’t yet a user in ProdPad, they’ll get an invitation to join, helping them easily create an account so they can jump in on the discussion you’re starting.

Use the ‘Share this’ button to give anyone on your team a direct link to what you’re working on at that moment.

This should make your product management process even easier!

If you have any feedback or questions, reach us any time at hello@prodpad.com.

The post Sharing from a Product Manager tool appeared first on ProdPad.